The Surfce podcast / 10 episodes
Below the Surfce
Below the Surfce is a podcast from Surfce. Hosts Akash and Jonah sit down with founders and small business owners to talk about what it really takes to start, run, and grow a business: first customers, pricing, systems, setbacks, and family.
Episodes
YouTube channel-
10
Riley Foster
Building a Gutter Business
Riley Foster went from sales manager to founder of Indiana Gutter Solutions. Relationships over ads, learning to say no, and surviving the chaos. -
09
Matt Farr
Electrician to Business Owner
After 25 years as an electrician, Matt Farr started his own company. Pricing for profit, mentors, social media, and faster estimates. -
08
Scott Green
Building a Tourism Business
Scott Green turned canoe trips on Lake of the Woods into a 25-year tourism business. Systems, seasonal demand, and protecting family time. -
07
Joe Nichols
An Auto Shop From a Dirt Lot
Joe Nichols built Unlimited Automotive from a bare dirt lot, survived a surprise $35,000 EPA bill, and learned the business side on the fly. -
06
Shashi Regmi
Command Before Confidence
Former Nepalese Army captain Shashi Regmi on founding Sparkverse, teaching kids public speaking, and why you act before you feel ready. -
05
Shane Leever
Starting a Window Company
Shane Leever went from college baseball to launching The Window Foundry. Pricing, setbacks, virtual sales, and family boundaries. -
04
Christopher Stiles
Mobile Auto Care
Christopher Stiles built Helping Hands Auto Care around transparency, mobile service, and helping families, including kids with special needs. -
03
Steven Willis
From Prison to Business Owner
Steven Willis went from high school dropout and prison to owning multiple businesses and bringing water access to communities in Guatemala. -
02
Ky Benford
From Welder to Business Owner
Ky Benford on turning welding skills into KBG Welding and Austin Steel Company, hiring mistakes, and getting out of survival mode. -
01
Amy Karas
Building a Strength Studio
Amy Karas went from stay-at-home mom to founding Refinery Strength Collective, a strength training studio for midlife women.
Sound familiar?
See where your hours go.
Every guest on this show runs a business, and almost all of them lose hours every week to manual work: quotes, scheduling, invoices, follow-ups. We find where your hours go and where revenue slips through, then build the software that fixes it, so you can take on more work and still get your evenings back. The discovery call and demo build are free, so you see it working before you commit.
Every build comes with a 30-day money-back guarantee.
Be on the show
Run a business? Tell your story.
We're always looking for founders and owners with a story worth hearing: how you started, what went wrong, and what you'd do differently. Recording takes about 30 minutes, online.