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Below the Surfce / Episode 09

25 Years as an Electrician—Then He Bet on Himself

Matt Farr/Oct 8, 2026/26 min

Matt Farr: After 25 years as an electrician, Matt Farr started his own company. Pricing for profit, mentors, social media, and faster estimates. Episode 09 of Below the Surfce, the Surfce podcast.

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About this episode

What does it take to build a service business from the ground up?

Electrician and entrepreneur Matt Farr joins Below the Surfce to share how he launched his own business, learned to price for sustainability, built momentum through social media, and stays disciplined through the long early-stage grind.

Matt talks honestly about earning trust, finding mentors, balancing family with ambitious goals, and why consistency matters more than waiting to feel motivated.

About Matt Farr

Matt Farr joined us on Below the Surfce.

What we talked about

  1. 0:33Meet Matt Farr and his electrical business
  2. 1:05Going from employee to business owner
  3. 1:42Treating every customer like they’re the only one
  4. 2:57Why freedom means ownership, not less work
  5. 4:12The biggest early lesson: pricing profitably
  6. 6:27Learning from mentors instead of figuring it out alone
  7. 8:34What a typical week looks like while doing it all
  8. 9:35Creating boundaries between work and family
  9. 11:19Why growth is slower than most people expect
  10. 11:59Using social media to grow a local service business
  11. 13:09How new tools help with marketing, estimates, and planning
  12. 14:42The five-year vision: building a larger operation
  13. 15:55Breaking into custom-home and commercial work
  14. 17:05Discipline, journaling, and staying motivated
  15. 18:11Matt’s early-morning routine
  16. 20:18Building a legacy for family
  17. 21:24The role models who shaped his approach
  18. 22:59How he found his first customers
  19. 23:33The highs, lows, and lessons from early jobs
  20. 25:07Where to find Matt and his business

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